Рейтинг по категориям

Средства женской гигиены

2024

1.	(ALWAYS)	27.9%	0
2.	(KOTEX)	23.4%	0
3.	(LIBRESSE)	12.3%	+1
4.	(NATURELLA)	11.2%	-1
5.	(BELLA)	9.7%	0
6.	(OLA)	4.9%	+1
7.	(OBI)	3.7%
8.	(TAMPAX)	2.9%	0
9.	(DISCRETE)	2.3%	0
10.	(МИЛАНА)	1.7%

2023

1.	(ALWAYS)	31.7%	0
2.	(KOTEX)	16.5%	0
3.	(NATURELLA)	12.5%	0
4.	(LIBRESSE)	11.9%	0
5.	(BELLA)	9.2%	0
6.	(OB)	5.9%	0
7.	(OLA)	4.4%	0
8.	(TAMPAX)	3.3%	+1
9.	(DISCRETE)	2.6%	-1
10.	(CAREFREE)	2%	-

2022

1.	(ALWAYS)	29.2%	0
2.	(KOTEX)	15.7%	+1
3.	(NATURELLA)	15.1%	+1
4.	(LIBRESSE)	14.1%	-2
5.	(BELLA)	7.7%	0
6.	(OB)	5.6%	0
7.	(OLA)	5.5%	+1
8.	(DISCRETE)	3.4%	-1
9.	(TAMPAX)	1.9%	+1
10.	(НАТАЛИ)	1.8%	-

2021

1.	(ALWAYS)	31.6%	0
2.	(LIBRESSE)	14.9%	0
3.	(KOTEX)	14.1%	0
4.	(NATURELLA)	11.8%	0
5.	(BELLA)	9.2%	0
6.	(OB)	7%	0
7.	(DISCRETE)	3.5%	0
8.	(OLA)	3%	0
9.	(CAREFREE)	2.5%	+1
10.	(TAMPAX)	2.3%	-1

2020

1.	(ALWAYS)	32.4%	0
2.	(LIBRESSE)	14.6%	0
3.	(KOTEX)	13%	0
4.	(NATURELLA)	10.5%	0
5.	(BELLA)	7.4%	0
6.	(OB)	7.6%	0
7.	(DISCRETE)	4.9%	+2
8.	(OLA)	4.7%	0
9.	(TAMPAX)	2.9%	-2
10.	(CAREFREE)	1.6%	0

2019

1.	(ALWAYS)	31%	0
2.	(LIBRESSE)	15%	0
3.	(KOTEX)	12.7%	+1
4.	(NATURELLA)	12.4%	-1
5.	(BELLA)	8.4%	0
6.	(OB)	4%	0
7.	(TAMPAX)	4.7%	+2
8.	(OLA)	4.6%	-1
9.	(DISCRETE)	3.9%	-1
10.	(CAREFREE)	3.2%	0

2018

1.	(ALWAYS)	29.7%	0
2.	(LIBRESSE)	16.7%	+1
3.	(NATURELLA)	15.1%	-1
4.	(KOTEX)	8.4%	0
5.	(BELLA)	8%	+1
6.	(OB)	7.7%	-1
7.	(OLA)	4.6%	+1
8.	(DISCRETE)	4.6%	+1
9.	(TAMPAX)	3.5%	-2
10.	(CAREFREE)	1.7%	0

2017

1.	(ALWAYS)	29.5%	0
2.	(NATURELLA)	16%	+1
3.	(LIBRESSE)	14.7%	-1
4.	(KOTEX)	10.9%	0
5.	(OB)	7.7%	0
6.	(BELLA)	7.4%	0
7.	(TAMPAX)	4.4%	+1
8.	(OLA)	4.2%	+1
9.	(DISCRETE)	3.1%	-2
10.	(CAREFREE)	2.2%	-

2016

1.	(ALWAYS)	27.5%	0
2.	(LIBRESSE)	14.4%	0
3.	(NATURELLA)	13.3%	0
4.	(KOTEX)	11.5%	+1
5.	(OB)	9%	-1
6.	(BELLA)	7.3%	0
7.	(DISCRETE)	5.9%	+1
8.	(TAMPAX)	5.2%	-1
9.	(OLA)	4.3%	0
10.	(НАТАЛИ)	1.5%	-

2015

1.	(ALWAYS)	28.5%	0
2.	(LIBRESSE)	15.3%	0
3.	(NATURELLA)	13.6%	0
4.	(OB)	10.3%	+1
5.	(KOTEX)	9.3%	-1
6.	(BELLA)	6.8%	0
7.	(TAMPAX)	5.5%	+2
8.	(DISCRETE)	4.6%	-1
9.	(OLA)	4.4%	-1
10.	(LACTACYD)	1.7%

2014

1.	(ALWAYS)	32.5%	0
2.	(LIBRESSE)	15.1%	0
3.	(NATURELLA)	10.8%	0
4.	(KOTEX)	10.4%	+1
5.	(OB)	9.1%	-1
6.	(BELLA)	6.4%	0
7.	(DISCRETE)	5.2%	+2
8.	(OLA)	4.4%	0
9.	(TAMPAX)	4%	-2
10.	(NIVEA)	2.1%	-

2013

1.	(ALWAYS)	27.8%	0
2.	(LIBRESSE)	13.7%	0
3.	(NATURELLA)	12.3%	0
4.	(OB)	10.4%	+1
5.	(KOTEX)	9%	-1
6.	(BELLA)	8.4%	0
7.	(TAMPAX)	5.8%	0
8.	(OLA)	5.4%	+1
9.	(DISCRETE)	4.7%	-1
10.	(CAREFREE)	2.6%	-

2012

1.	(ALWAYS)	31.1%	0
2.	(LIBRESSE)	12.6%	+1
3.	(NATURELLA)	11.6%	-1
4.	(KOTEX)	10.5%	0
5.	(OB)	9.5%	0
6.	(BELLA)	6.7%	0
7.	(TAMPAX)	6%	0
8.	(DISCRETE)	5%	+2
9.	(OLA)	4.6%	-1
10.	(КРАСНАЯ ЛИНИЯ)	2.3%

2011

1.	(ALWAYS)	31.3%	0
2.	(NATURELLA)	11.9%	0
3.	(LIBRESSE)	11.6%	0
4.	(KOTEX)	10.7%	0
5.	(OB)	9.1%	0
6.	(BELLA)	8.4%	0
7.	(TAMPAX)	6.2%	0
8.	(OLA)	4.6%	+1
9.	(CAREFREE)	3.2%
10.	(DISCRETE)	2.9%	-2

2010

1.	(ALWAYS)	32.6%	0
2.	(NATURELLA)	12.2%	+5
3.	(LIBRESSE)	10.9%	-1
4.	(KOTEX)	9.9%	0
5.	(OB)	9.4%	-2
6.	(BELLA)	8.5%	-1
7.	(TAMPAX)	6.5%	-1
8.	(DISCRETE)	4.4%	0
9.	(OLA)	3.5%	0
10.	(НАТАЛИ)	2%

2009

1.	(ALWAYS)	31.3%
2.	(LIBRESSE)	16.4%
3.	(OB)	11.5%
4.	(KOTEX)	9.7%
5.	(BELLA)	8.1%
6.	(TAMPAX)	6.9%
7.	(NATURELLA)	6.6%
8.	(DISCRETE)	3.7%
9.	(OLA)	3.3%
10.	(NIVEA)	2.5%

* Опрашивались респонденты, покупавшие средства женской гигиены в течение последнего месяца
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

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История:

Жених мне подарил духи Диор. Они мне настолько понравились, что я стала покупать эту марку. Теперь на каждую годовщину я получаю духи от Диор и у меня уже целая колекция.

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