Рейтинг по категориям

Подгузники

2024

1.	(HUGGIES)	36.3%	0
2.	(PAMPERS)	31.4%	0
3.	(MANU)	8.5%	+2
4.	(MERRIES)	6.9%	-1
5.	(BABY GO)	5.7%	-
6.	(YOKOSUN)	2.7%	-2
7.	(JOONIES)	2.3%
8.	(MOMI)	2.3%	-1
9.	(LIBERO)	2.3%	-3
10.	(HAPPY CLUB)	1.6%

2023

1.	(HUGGIES)	35.1%	+1
2.	(PAMPERS)	33.2%	-1
3.	(MERRIES)	8.2%	0
4.	(YOKOSUN)	7.1%	0
5.	(MANU)	4.7%
6.	(LIBERO)	2.7%	-1
7.	(MOMI)	2.7%
8.	(MOONY)	2.6%	-3
9.	(КАСПЕР)	1.9%	-
10.	(365 ДНЕЙ)	1.8%	-2

2022

1.	(PAMPERS)	37.5%	0
2.	(HUGGIES)	34.6%	0
3.	(MERRIES)	12.4%	0
4.	(YOKOSUN)	4.4%
5.	(LIBERO)	2.7%	-1
5.	(MOONY)	2.6%	+2
7.	(BABY GO)	2.6%	+3
8.	(365 ДНЕЙ)	1.3%	-2
9.	(CОЛНЦЕ И ЛУНА)	1.2%	-
10.	(ВКУСВИЛЛ)	0.7%

2021

1.	(PAMPERS)	41.9%	0
2.	(HUGGIES)	38.6%	0
3.	(MERRIES)	7.7%	0
4.	(LIBERO)	5.3%	0
5.	(КАСПЕР)	1.9%
6.	(365 ДНЕЙ)	1%	+3
7.	(MOONY)	1%	-2
8.	(SYNERGETIC)	1%
9.	(GOON)	0.9%	-3
10.	(BABY GO)	0.5%	-

2020

1.	(PAMPERS)	45%	0
2.	(HUGGIES)	30.2%	0
3.	(MERRIES)	10.6%	0
4.	(LIBERO)	7.1%	0
5.	(MOONY)	3%	0
6.	(GOON)	2.1%	+4
7.	(HELEN HARPER)	0.5%	+1
8.	(ТО, ЧТО НАДО)	0.5%
9.	(365 ДНЕЙ)	0.5%	-
10.	(CОЛНЦЕ И ЛУНА)	0.5%	-4

2019

1.	(PAMPERS)	38.6%	0
2.	(HUGGIES)	36.1%	0
3.	(MERRIES)	7.6%	+1
4.	(LIBERO)	7.6%	-1
5.	(MOONY)	4.6%	+2
6.	(CОЛНЦЕ И ЛУНА)	1.8%
7.	(BABY GO)	1.3%	-
8.	(HELEN HARPER)	1%	0
9.	(МАЛЫШ)	0.9%
10.	(GOON)	0.5%	-5

2018

1.	(PAMPERS)	43.7%	0
2.	(HUGGIES)	28.7%	0
3.	(LIBERO)	12.4%	0
4.	(MERRIES)	8.7%	0
5.	(GOON)	2.6%	0
6.	(КАЖДЫЙ ДЕНЬ)	1%	-
7.	(MOONY)	1%	-1
8.	(HELEN HARPER)	0.9%	-
9.	(JOHNSON & JOHNSON)	0.5%	0
10.	(365 ДНЕЙ)	0.5%	-

2017

1.	(PAMPERS)	40.1%	0
2.	(HUGGIES)	28.7%	0
3.	(LIBERO)	14.5%	0
4.	(MERRIES)	7.5%	0
5.	(GOON)	3.3%	0
6.	(MOONY)	3.3%	0
7.	(BABY GO)	1.1%
8.	(MEPSI)	0.9%
9.	(JOHNSON & JOHNSON)	0.5%
10.	(GUESS)	0.1%

2016

1.	(PAMPERS)	39.9%	0
2.	(HUGGIES)	27.7%	0
3.	(LIBERO)	11.8%	0
4.	(MERRIES)	9.2%	0
5.	(GOON)	5.3%	0
6.	(MOONY)	3.3%	0
7.	(365 ДНЕЙ)	1.2%	0
8.	(КАЖДЫЙ ДЕНЬ)	0.7%
9.	(HELEN HARPER)	0.6%	-
10.	(PROCTER&GAMBLE)	0.6%

2015

1.	(PAMPERS)	32.2%	0
2.	(HUGGIES)	26.2%	0
3.	(LIBERO)	16.8%	0
4.	(MERRIES)	10.8%	+1
5.	(GOON)	7%	-1
6.	(MOONY)	4.6%	+1
7.	(365 ДНЕЙ)	1.1%
8.	(АШАН)	1%
9.	(ЛЕНТА)	0.5%

2014

1.	(PAMPERS)	35.9%	0
2.	(HUGGIES)	26%	0
3.	(LIBERO)	16.3%	0
4.	(GOON)	6.6%	+1
5.	(MERRIES)	6.3%	-1
6.	(MARY KAY)	3.5%	-
7.	(MOONY)	3.1%	-1
8.	(HELEN HARPER)	1.2%	-1
9.	(BELLA)	0.5%	0
10.	(ARO)	0.4%	-2

2013

1.	(PAMPERS)	38.5%	0
2.	(HUGGIES)	23.9%	0
3.	(LIBERO)	16.9%	0
4.	(MERRIES)	9.9%	0
5.	(GOON)	6.6%	+1
6.	(MOONY)	2.7%
7.	(HELEN HARPER)	0.7%	-2
8.	(ARO)	0.4%
9.	(BELLA)	0.3%	-2

2012

1.	(PAMPERS)	45%	0
2.	(HUGGIES)	29.8%	0
3.	(LIBERO)	15.5%	0
4.	(MERRIES)	6.1%	+2
5.	(HELEN HARPER)	1.6%
6.	(GOON)	1%	-2
7.	(BELLA)	1%	-2

2011

1.	(PAMPERS)	42.8%	0
2.	(HUGGIES)	34.4%	0
3.	(LIBERO)	17.1%	0
4.	(GOON)	2.2%	0
5.	(BELLA)	1.9%
6.	(MERRIES)	1.2%	-1
7.	(HIPP)	0.3%

2010

1.	(PAMPERS)	40.6%
2.	(HUGGIES)	34.9%
3.	(LIBERO)	18.9%
4.	(GOON)	2.1%
5.	(MERRIES)	1.8%
6.	(MARY KAY)	1%
7.	(LIBRESSE)	0.7%

* Опрашивались покупатели подгузников за последний месяц
**От назвавших один из брендов TOP-7 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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История:

Ниссан. Машина никогда не подводила, всегда уверен, что доеду куда мне нужно.

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